Are we measuring the same attitude? : understanding media effects on attitude towards advertising
Soo Jiuan Tan and Lily Chia
| Year of publication: |
2007
|
|---|---|
| Authors: | Soo, Jiuan Tan ; Chia, Lily |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 7.2007, 4, p. 353-377
|
| Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Printwerbung | Print advertising | Fernsehwerbung | Television advertising | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003628310