Building on social capital theory, the authors view the marketing and sales interface as a set of inter-group ties and investigate how firms (1) generate value from inter-group relationships and (2) develop the social capital embedded in these relationships. Their findings suggest that social...

Cover -- Guest editorial -- A critical review of international print advertisements: evolutionary analysis, assessment and elucidations, from 1965 to 2020 -- A bibliometric review of International Marketing Review (IMR): past, present, and future -- Searching for a new perspective on...

Organizational social practices (e.g., corporate social responsibility and corporate citizenship practices), as well as their costs and the benefits companies accrue from undertaking them, have been widely described and analyzed in the business and society literature. However, the debate over...

My dissertation consists of three essays on the dark side of teams. My first essay presents a model of social capitals influence on team member conformity and deviance. First, I propose that social capital within a team facilitates the creation of team mental models. Second, I propose that the...

My dissertation examines in three essays how firms utilize exploitation and exploration strategies, independently and in combination, for competitive advantage. The first essay examines whether firms can gain competitive advantage by the simultaneous pursuit of exploitation and exploration...

This dissertation examines consumer response to one aspect of logo redesign: shape. Relatively little research has focused exclusively on logos and even less attention has been given to logo redesign. Reaction to change in logo shape is hypothesized to be a function of the degree of change (from...

My dissertation examines the impact of in-store slack on shoppers spending. In my first essay, I propose that consumers mental budgets for grocery trips are typically comprised of both an itemized portion and in-store slack. I conceptualize the itemized portion as the amount that the consumer...

I examine the effects of firms cluster membership on their alliance network structure, and how firms absorptive capacity moderates the relationship between alliance network structure and innovation. Little is known regarding the inter-relationship between cluster membership, network structure...