Does marketing and sales integration always pay off? evidence from a social capital perspective
Year of publication: |
2010-10-15
|
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Authors: | Rouziès, Dominique ; Hulland, John ; Barclay, Donald W |
Institutions: | HEC Paris (École des Hautes Études Commerciales) |
Subject: | Marketing organization | sales organization | interface | social capital theory |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | The text is part of a series Les Cahiers de Recherche - HEC Paris Number 933 41 pages |
Classification: | L14 - Transactional Relationships; Contracts and Reputation; Networks ; L25 - Firm Size and Performance ; M31 - Marketing |
Source: |
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