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Return on investment
1,311
Return on Investment
1,221
Fernsehwerbung
805
Television advertising
802
Werbewirkung
389
Advertising effects
382
USA
268
United States
268
Theorie
233
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225
Konsumentenverhalten
166
Consumer behaviour
164
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159
Advertising
156
return on investment
150
Online-Marketing
135
Internet marketing
134
Deutschland
112
Germany
110
Capital income
103
Kapitaleinkommen
103
Schätzung
95
Estimation
93
Fernsehprogramm
91
Fernsehen
87
Television programme
86
Media usage
85
Mediennutzung
85
Television
81
Brand management
78
Children
78
Markenführung
78
Kinder
77
Measurement
73
Messung
68
Performance measurement
68
Performance-Messung
68
Investition
65
Investment
64
Marketing
63
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Undetermined
605
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Article
1,494
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891
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11
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955
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955
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260
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260
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234
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231
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231
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204
research-article
88
Hochschulschrift
73
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58
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43
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43
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19
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19
viewpoint
16
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15
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14
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13
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7
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6
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221
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1
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Author
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Phillips, Jack J.
42
Phillips, Patricia Pulliam
31
Nilssen, Tore
21
Sørgard, Lars
20
Bellman, Steven
18
Kind, Hans Jarle
18
Magni, Carlo Alberto
16
Wilbur, Kenneth C.
15
Varan, Duane
14
Pelsmacker, Patrick de
13
Grossman, Michael
11
Abdulai, Awudu
10
Almeida, Rita
10
Kleemann, Linda
10
McNulty, Yvonne
10
Carneiro, Pedro
9
Psacharopoulos, George
9
Udry, Christopher
9
Nagel, Stefan
8
Taylor, Alan M.
8
Valletti, Tommaso M.
8
Bakir, Aysen
7
Cantoni, Davide
7
Cauberghe, Verolien
7
Dens, Nathalie
7
Jordà, Òscar
7
Knoll, Katharina
7
Koutroumpis, Pantelis
7
Kuvshinov, Dmitry
7
Martin, Ian
7
Perrey, Jesko
7
Schmidtke, Richard
7
Schularick, Moritz
7
Sonnac, Nathalie
7
Wada, Roy
7
Ahlfeldt, Gabriel M.
6
Bursztyn, Leonardo
6
Chesnes, Matthew
6
Farris, Paul W.
6
Jeong, Yongick
6
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International Monetary Fund (IMF)
32
National Bureau of Economic Research
21
International Monetary Fund
13
ROI Institute <Birmingham, Ala.>
8
Tilburg University, Center for Economic Research
7
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
4
Universitetet i Oslo / Økonomisk institutt
3
Dipartimento di Economia "Marco Biagi", Università degli Studi di Modena e Reggio Emilia
2
Institut für Weltwirtschaft (IfW)
2
MASTER CONSULTORES
2
Nomos Verlagsgesellschaft
2
Springer Fachmedien Wiesbaden
2
Weltwirtschaftsforum
2
Abteilung "Wettbewerbsfähigkeit und industrieller Wandel" (WIW), Wissenschaftszentrum Berlin für Sozialforschung (WZB)
1
Accenture
1
Agricultural and Applied Economics Association - AAEA
1
American Management Association / Finance Division
1
Avrim Lazar and Associates
1
BLM-Symposion Medienrecht <15., 2015, München>
1
Bayerische Landeszentrale für Neue Medien
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Center for Agricultural and Rural Development (CARD), Iowa State University
1
Center for Operations Research and Econometrics <Louvain-la-Neuve>
1
Center for Urban & Real Estate Management <Zürich>
1
Centro Studi di Economia e Finanza (CSEF)
1
Chambre de commerce et d'industrie de Paris
1
Connecticut Center for Economic Analysis (CCEA), University of Connecticut
1
Department of Agricultural and Resource Economics, University of Connecticut
1
Deutsche Gesellschaft für Internationale Zusammenarbeit
1
Erasmus Research Institute of Management
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Europäische Investitionsbank / Economics Department
1
Europäische Kommission / Generaldirektion Bildungund Kultur
1
Fachbereich Rechts- und Wirtschaftswissenschaften, Technische Universität Darmstadt
1
Frankfurt School of Finance & Management
1
Frankreich / Conseil supérieur de l'audiovisuel
1
Gazdaság- és Társadalomtudományi Kar, Szent István Egyetem
1
Graduate School of International Relations, International University of Japan
1
IGI Global
1
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Journal of advertising research
81
Journal of advertising : official publication of the American Academy of Advertising
27
Managerial Finance
25
IMF Working Papers
22
International journal of advertising : the quarterly review of marketing communications
22
NBER working paper series
21
Working paper / National Bureau of Economic Research, Inc.
20
NBER Working Paper
19
Journal of marketing communications
18
Journal of promotion management : JPM
16
The journal of media economics
15
Industrial and Commercial Training
14
ROI in action casebook
14
Discussion paper / Centre for Economic Policy Research
13
SpringerLink / Bücher
13
The Bottom Line
11
The ROI of pricing : measuring the impact and making the business case
11
CESifo working papers
10
Strategic Direction
10
IMF Staff Country Reports
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Journal of Property Investment & Finance
8
Journal of business research : JBR
8
Journal of marketing
8
Nonprofit management & leadership
8
Discussion Paper / Tilburg University, Center for Economic Research
7
International journal of advertising : the review of marketing communications
7
JMM : the international journal on media management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing intelligence & planning
7
Pfeiffer essential resources for training and HR professionals
7
CESifo Working Paper
6
European journal of marketing : EJM
6
Gabler Edition Wissenschaft
6
Harvard business review : HBR
6
Human Resource Management International Digest
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of Economic Studies
6
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Source
All
ECONIS (ZBW)
1,942
Other ZBW resources
176
RePEc
142
USB Cologne (EcoSocSci)
65
EconStor
40
BASE
21
USB Cologne (business full texts)
6
OLC EcoSci
3
ArchiDok
1
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Showing
41
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41
On stock market returns and returns on investment
Rockinger, Michael
;
Restoy, Fernando
-
1993
Persistent link: https://www.econbiz.de/10000881687
Saved in:
42
Agricultural research and development : public and private investments under alternative markets and institutions
Fuglie, Keith O.
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000609808
Saved in:
43
The average lag in returns to investment, roundaboutness and dynamic efficiency
Anderson, Gordon
-
1994
Persistent link: https://www.econbiz.de/10000141641
Saved in:
44
Information technology and the productivity paradox : assessing the value of the investment in IT
Lucas, Henry C.
-
1999
Persistent link: https://www.econbiz.de/10000659802
Saved in:
45
Return on investment : concept and application
Maw, James Gordon
-
1968
Persistent link: https://www.econbiz.de/10000636849
Saved in:
46
US corporate profitability and capital formation : are rates of return sufficient?
Liebling, Herman I.
-
1980
Persistent link: https://www.econbiz.de/10000423195
Saved in:
47
"Marktgesetze" und strategische Unternehmensführung : eine kritische Analyse des PIMS-Programms
Venohr, Bernd
-
1988
Persistent link: https://www.econbiz.de/10000087619
Saved in:
48
Internal rate of return and roi as profitability indicators in investment analysis
Aho, Teemu
;
Virtanen, Ilkka
-
1982
Persistent link: https://www.econbiz.de/10000011387
Saved in:
49
ROI for nonprofits : the new key to sustainability
Ralser, Tom
-
2007
Persistent link: https://www.econbiz.de/10003718891
Saved in:
50
Return on investment of compensation expenditures
Whittlesey, Fred
- In:
The compensation handbook : a state-of-the-art guide to …
,
(pp. 531-542)
.
2008
Persistent link: https://www.econbiz.de/10003726043
Saved in:
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