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relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology …
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This paper explores three important but interrelated issues: The power of example; the fragment as evidence; and finally, the field experience and the possibility of generalisation. These issues are central in the current discourse of social science practice in which serious doubts are being raised...
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Subject of the study presented in this paper is the analysis of the relevance of the Internet as an information source in German banks. The results show, that today the Internet is indeed the most important information source for many types of information used in the business processes of banks....
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foundation for the discipline: management, economics, sociology, and psychology/learning. Considering Swanson and Holton's (2009 …
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A project in Norway attempting to start self-help groups based on Internet video conferencing experienced severe problems in recruiting participants. The article discusses how to interpret the project and compares it to other projects and trials. Theoretical perspectives on self-help and...
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