In this paper we are testing whether the impact of oil prices is different on the overall market and automotive companies. In addition we investigate, if this relationship is nonlinear. For this we use stock return data of US, German and Japanese car companies, and returns of share indices from...

Up to now, most research has been conducted on the internationalization strategies of large media companies and groups. But tapping new foreign markets is also relevant to small- and medium-sized enterprises (SMEs) of all media sectors. This paper therefore focuses on the internationalization...

Einleitung -- Die klassiche Mundpropaganda (Word-of-Mouth) -- Die digitale Mundpropaganda (Electronic Word-of-Mouth) -- Glaubwürdigkeit -- Kommunikator -- Botschaft -- Normative soziale Einflüsse -- Fazit.