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Innovatives Technologie-Marketing : Grenzen der "konventionellen" Marktforschungskonzepte und Ansätze zur methodischen Neugestaltung
Lender, Friedwart - 1991
Persistent link: https://www.econbiz.de/10013281971
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Page
Ulm : Ebner Media Group GmbH & Co. KG - 2024-
Persistent link: https://www.econbiz.de/10015072790
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Lernbuch Marketing
Bott, Dietrich; Peterson, Robin T.; Whatley, Arthur A. - 1981
Persistent link: https://www.econbiz.de/10000075100
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Gastronomie-Marketing : ein Handbuch für die Praxis
Hamer, Eberhard; Riedel, Benita - 1990
Persistent link: https://www.econbiz.de/10000075804
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Integrierte Marketingfunktionen
Meyer, Paul W. (contributor); Meyer, Paul W. (ed.) - 1990 - 2., überarb. Aufl
Persistent link: https://www.econbiz.de/10000075815
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Absatzwirtschaft : gesamtwirtschaftliche Aufgabe ; unternehmerische Gestaltung
Schäfer, Erich - 1981 - 3., wesentl. erw. Aufl.
Persistent link: https://www.econbiz.de/10000075930
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Strategic supply chain alignment : best practice in supply chain management
Gattorna, John (ed.) - 1998
Persistent link: https://www.econbiz.de/10000655686
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What's psychology worth? : a field experiment in the consumer credit market
Bertrand, Marianne; Karlan, Dean; Mullainathan, Sendhil; … - 2005
Numerous laboratory studies report on behaviors inconsistent with rational economic models. How much do these inconsistencies matter in natural settings, when consumers make large, real decisions and have the opportunity to learn from experiences? We report on a field experiment designed to...
Persistent link: https://www.econbiz.de/10011612044
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Product innovation and product innovation marketing : theory and microeconometric evidence
Kaiser, Ulrich - 2001
the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm's propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …
Persistent link: https://www.econbiz.de/10011446211
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Cultural Entrepreneurship - Gründen in der Kultur- und Kreativwirtschaft
Hausmann, Andrea (ed.); Heinze, Anne (ed.) - Viadrina Kulturmanagement Symposium <5., 2015, … - 2017
Persistent link: https://www.econbiz.de/10011531027