Continuing to broaden the marketing concept
edited by Dawn Iacobucci (Vanderbilt University, USA)
| Year of publication: |
2020
|
|---|---|
| Other Persons: | Iacobucci, Dawn (ed.) |
| Publisher: |
Bingley, U.K. : Emerald Publishing Limited |
| Subject: | Marketing | Marketingmanagement | Marketing management |
| Extent: | 1 Online-Ressource (328 Seiten) |
|---|---|
| Series: | Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1944-7035, ZDB-ID 2639586-1. - Vol. volume 17 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index. - Includes bibliographical references. - Print version record |
| ISBN: | 978-1-78754-826-8 ; 978-1-78754-825-1 |
| Other identifiers: | 10.1108/s1548-6435202017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012296488