This book helps in building an optimally designed and customer-oriented sales organization. It places a special … emphasis on purchasing decisions and leads to producing a decisive competitive advantage. The focus is on the sales enablement … start of sales enablement can look like. The book is aimed at managers and all who deal with sales strategies. . …

Culture change in sales -- The new value chain -- Innovation at exploitative and explorative levels -- The agile cycle …: from customer requirements to implementation in sales and service -- Architecture and roles -- Frameworks for sales: Open …, Delegations Borard -- Moderating Agile - Meeting occasions and designs in sales: Kick-off, Teamforming, Think New, Planning …