Narrow search
Showing 1 - 10 of 63
Cover Image
How the refugee crisis impacts the decision structure of tourists : a cross-country scenario study
Zenker, Sebastian; Wallpach, Sylvia von; Braun, Erik; … - In: Tourism management : research, policies, practice 71 (2019), pp. 197-212
Persistent link: https://www.econbiz.de/10011987901
Cover Image
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten; Zenker, Sebastian; Sattler, Henrik - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Cover Image
Der Preis einer Stadt: wie viel ein Spreewald im Kampf um Talente wert ist
Eggers, Felix; Farsky, Mario; Zenker, Sebastian - In: Planung & Analyse : Zeitschrift für Marktforschung und … 36 (2009) 1, pp. 49-52
Persistent link: https://www.econbiz.de/10003812163
Cover Image
Leadership is in the eye of the beholder : cognitive construction, recognition, and interpretation of leadership
Quaquebeke, Niels van; Eckloff, Tilman; Zenker, Sebastian; … - In: Personalführung : das DGFP Magazin für das … 42 (2009) 1, pp. 34-41
Persistent link: https://www.econbiz.de/10003789905
Cover Image
Place branding : the issue of a narrowed tourism perspective
Zenker, Sebastian; Beckmann, Suzanne C. - In: Strategic marketing in tourism services, (pp. 63-77). 2012
Persistent link: https://www.econbiz.de/10009581769
Cover Image
Measuring brand image effects of flagship projects for place brands : the case of Hamburg
Zenker, Sebastian; Beckmann, Suzanne C. - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 642-655
Persistent link: https://www.econbiz.de/10010197491
Cover Image
Using polynomial regression analysis and response surface methodology to make a stronger case for value congruence in place marketing
Zenker, Sebastian; Gollan, Tobias; Quaquebeke, Niels van - In: Psychology & marketing 31 (2014) 3, pp. 184-202
Persistent link: https://www.econbiz.de/10010341744
Cover Image
Find out how much it means to me! : the importance of interpersonal respect in work values compared to perceived organizational practices
Quaquebeke, Niels van; Zenker, Sebastian; Eckloff, Tilman - In: Journal of business ethics : JOBE 89 (2009) 3, pp. 423-431
Persistent link: https://www.econbiz.de/10003908373
Cover Image
Development and implementation of the Resident Migration Scale (ReMiS) : measuring success in place marketing
Zenker, Sebastian; Gollan, Tobias - In: Sozialpsychologie und Ökonomie : Beiträge des 25. …, (pp. 156-172). 2010
Persistent link: https://www.econbiz.de/10003986760
Cover Image
Advanced brand concept maps : a new approach for evaluating the favorability of brand association networks
Schnittka, Oliver; Sattler, Henrik; Zenker, Sebastian - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 265-274
Persistent link: https://www.econbiz.de/10009613718