evidence on such prosuming for the wine industry is lacking. A multidimensional approach and 321 interviews with wine consumers … support the relevance of customer integration in the world of wine. Two clusters divide the wine consumers: prosuming … interested versus prosuming reluctant consumers. Against literature based expectations, demographics or wine knowledge are less …

Prosuming herausgegriffen, um daran zu prüfen, welche Veränderungen sich am Konsumentenverhalten beobachten lassen und was sie … laid on the phenomenon of prosuming for the sake of assessing which changes in the behavior of consumers are observable and …

Prosuming herausgegriffen, um daran zu prüfen, welche Veränderungen sich am Konsumentenverhalten beobachten lassen und was sie … laid on the phenomenon of prosuming for the sake of assessing which changes in the behavior of consumers are observable and …