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Entrepreneurs' learning from business failures : an emerging market perspective
Amankwah-Amoah, Joseph; Khan, Zaheer; Ifere, Simeon Emezana - In: British journal of management 33 (2022) 4, pp. 1735-1756
Persistent link: https://www.econbiz.de/10013463540
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Market exit and re-entry in a volatile emerging economy : a case study of Yamaha motorcycles in Pakistan
Khan, Huda; Zahoor, Nadia; Arslan, Ahmad; Khan, Zaheer - In: Multinational business review 31 (2023) 2, pp. 290-312
Persistent link: https://www.econbiz.de/10014334430
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A sustainable retailer's journey to sustainable practices : prioritizing the customer and the planet
Ghaffar, Abdul; Islam, Tahir; Khan, Huda; Kincl, Tomas; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364468
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Examining the efficacy of non-market and market driving activities of B2B international firms
Khan, Huda; Khan, Hina; Abosag, Ibrahim; Ghauri, Pervez N. - In: Industrial marketing management : the international … 111 (2023), pp. 97-108
Persistent link: https://www.econbiz.de/10014369281
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Hybrid market offering in the medical technology sector and the role of network configuration : an exploratory assessment in both developed and emerging markets
Khan, Huda; Arslan, Ahmad; Haapanen, Lauri; Rodgers, Peter - In: International marketing review 40 (2023) 4, pp. 612-635
Persistent link: https://www.econbiz.de/10014469934
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Confrontation-coping : a psychological approach to developing market exporting firms' intentions to adopt emerging technologies
Khan, Huda; Khan, Zaheer; Lee, Richard; Lew, Yong Kyu - In: Technological forecasting & social change : an … 194 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014475851
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Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda; Gupta, Shaphali; Kumar, V.; Kumar, Binay - In: Industrial marketing management : the international … 115 (2023), pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
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Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad; Rasul, Tareq Faizur; Khan, Huda; … - In: International journal of hospitality management 116 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
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Vertical alliances and innovation : a systematic review of the literature and a future research agenda
Zahoor, Nadia; Khan, Zaheer; Wu, Jie; Tarba, Shlomo Yedidia - In: Technovation : the international journal of … 122 (2023), pp. 1-21
Persistent link: https://www.econbiz.de/10014478242
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Critical perspective on consumer animosity amid Russia-Ukraine war
Akhtar, Nadeem; Khan, Huda; Siddiqi, Umar Iqbal; Islam, … - In: Critical perspectives on international business 20 (2024) 1, pp. 49-70
Persistent link: https://www.econbiz.de/10014500217