Smith, N. Craig; Ansett, Sean; Erez, Lior - 2014
, comprehensive and much more effective stakeholder engagement strategy. Developing strategic stakeholder engagement involves five key … steps: 1) stakeholder mapping to get internal engagement; 2) identifying the material issues; 3) defining objectives; 4 … stakeholder engagement helps management see the future, facilitates trust, and can improve the company’s public image. More …