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Appearances matter : the impac...
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32
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Young consumers : insight and ideas for responsible marketers
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Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
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Social marketing theory development goals : an agenda to drive change
Rundle-Thiele, Sharyn
;
David, Patricia
;
Willmott, Taylor
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
1/2
,
pp. 160-181
Persistent link: https://www.econbiz.de/10012178366
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2
Marketing social change : fixing bush internet in rural, regional, and remote Australia
Hay, Rachel
;
Eagle, Lynne C.
- In:
Broadening cultural horizons in social marketing : …
,
(pp. 281-293)
.
2021
Persistent link: https://www.econbiz.de/10012317920
Saved in:
3
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
Hay, Rachel
(
ed.
);
Eagle, Lynne C.
(
ed.
); …
-
2021
Persistent link: https://www.econbiz.de/10012293354
Saved in:
4
Direct to the consumer promotion of prescription drugs : a review of the literature and the New Zealand experience
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001550898
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5
Direct to the consumer promotion of prescription drugs : challenging doctor-patient relationships?
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001674897
Saved in:
6
Shared meanings or missed opportunities? : the implications of functional health literacy for social marketing interventions
Kemp, Gillian
;
Eagle, Lynne C.
- In:
International review on public and nonprofit marketing …
5
(
2008
)
2
,
pp. 117-128
Persistent link: https://www.econbiz.de/10003779386
Saved in:
7
The games marketers play : perspectives on marketing communication, self-regulation and game theory
Schumacher, Christoph
;
Bulmer, Sandy
;
Eagle, Lynne C.
-
2005
Persistent link: https://www.econbiz.de/10003332093
Saved in:
8
The relationship between demographic factors and parents? : perceptions of nutrition, physical activity and obesity ; implications for public policy & marketing communications
Hawkins, Jacinta
;
Arin, Kerim Peren
;
Rose, Lawrence Craig
; …
-
2008
Persistent link: https://www.econbiz.de/10003792323
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9
A comparative analysis of the development of integrated marketing communications in New Zealand and the United Kingdom
Eagle, Lynne C.
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003792325
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10
Medicalization and marketing
Brennan, Ross
;
Eagle, Lynne C.
;
Rice, David
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
1
,
pp. 8-22
Persistent link: https://www.econbiz.de/10003955546
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