It is estimated that millions of packaged and unused gift items are sent to landfills every month, generating enormous amounts of waste borne by the environment. Proposing social recycling through regifting unused gift items as a probable solution, the authors proposed an integration of the norm...

Purpose This paper aims to investigate the influence of advertised reference price (ARP) and sales price (SP) as anchor points on the latitude of expected price, and subsequently on purchase intention (PI). The research involves the theoretical lens of selective anchoring mechanism, which allows...