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Ethical aspects of digital (eHealth and mHealth) marketing
Koinig, Isabell; Diehl, Sandra; Terlutter, Ralf - In: The SAGE handbook of marketing ethics, (pp. 367-382). 2021
Persistent link: https://www.econbiz.de/10012306267
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Competitive deviance from ethicality : a focus on online settings
Şahin-Kazazoğlu, Gözde Nur; Özçelik, Ayşe Bengi; … - In: Ethics, social responsibility and sustainability in …, (pp. 19-43). 2019
Persistent link: https://www.econbiz.de/10012104158
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Ethics in advertising : exploring the telecommunication industry's employment of ethics in advertisements
Ahmed, Mohammad Ekhlaque; Khan, Marium Mateen - In: Inventi impact: service sector (2017) 3, pp. 132-143
Persistent link: https://www.econbiz.de/10011752726
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Ethics of the attention economy : the problem of social media addiction
Bhargava, Vikram R.; Velasquez, Manuel G. - In: Business ethics quarterly : the journal of the Society … 31 (2021) 3, pp. 321-359
Persistent link: https://www.econbiz.de/10012593541
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Invasion of privacy on the Internet : information capturing without consent ; an ethical background as it pertains to business marketing
Moran, Terrence J.; Weinroth, Jay - In: Journal of business & economics research 6 (2008) 7, pp. 43-48
Persistent link: https://www.econbiz.de/10003766841
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The marketing of human images as a challenge to ethical leadership
Audi, Robert - In: Leadership and business ethics, (pp. 197-210). 2008
Persistent link: https://www.econbiz.de/10003773349
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Cross-cultural management : a new strategy for CEM
Alavi, Shirin - In: Marketing in the cyber era : strategies and emerging trends, (pp. 229-238). 2014
Persistent link: https://www.econbiz.de/10010241416
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Online privacy trustmarks : enhancing the perceived ethics of digital advertising
Stanaland, Andrea J. S.; Lwin, May O.; Miyazaki, Anthony D. - In: Journal of advertising research 51 (2011) 3, pp. 511-523
Persistent link: https://www.econbiz.de/10009383689
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Ethics in e-marketing : a marketing mix perspective
Özdemir, Erkan - In: Ethical issues in e-business : models and frameworks, (pp. 105-119). 2010
Persistent link: https://www.econbiz.de/10011477993
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Cognitive computing based ethical principles for improving organisational reputation : a B2B digital marketing perspective
Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P. - In: Journal of business research : JBR 141 (2022), pp. 685-701
Persistent link: https://www.econbiz.de/10013168011