Dubey, Neeraj Kumar; Sharma, Preeti; Sangle, Purnima - In: Journal of Indian Business Research 12 (2020) 1, pp. 113-132
Purpose: This paper aims to study the role of the emerging technology landscape and collaborative platforms in customer relationship management (CRM) unravelling novel opportunities for mutual co-creation in Indian banking context. Design/methodology/approach: This study used the case-study...