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Collaborative structure between Japanese high‐tech manufacturers and consumers

Washida, Yuichi - In: Journal of Consumer Marketing 22 (2005) 1, pp. 25-34

Purpose – This is a study that aims to explore a new conception of marketing management based on the analyses of the … and management methodologies sometimes cannot explain why emerging technologies and new usage diffuse epidemically among …. Findings – Japanese management has been understood as “ kaizen ,” – a management way to improve the efficiency of the supply …

Persistent link: https://www.econbiz.de/10014848437

Direct selling as the next channel

Duffy, Dennis L. - In: Journal of Consumer Marketing 22 (2005) 1, pp. 43-45

Purpose – The paper aims to describe the application of direct selling, the process of selling a consumer product or service from one person to another, in an environment that is not a permanent retail location. Design/methodology/approach – The paper explores the application of direct...

Persistent link: https://www.econbiz.de/10014848439

Free Prize Inside! The Next Big Marketing Idea (1st edition)

McGillicuddy, Kristin M. - In: Journal of Consumer Marketing 22 (2005) 4, pp. 234-235

Persistent link: https://www.econbiz.de/10014848467

Fish Sticks

Paswan, Audhesh - In: Journal of Consumer Marketing 22 (2005) 4, pp. 235-236

Persistent link: https://www.econbiz.de/10014848468

The Ultimate Competitive Advantage

McGillicuddy, Kristin M. - In: Journal of Consumer Marketing 22 (2005) 5, pp. 292-293

Persistent link: https://www.econbiz.de/10014848482

Consumer innovativeness and perceived risk: implications for high technology product adoption

Hirunyawipada, Tanawat; Paswan, Audhesh K. - In: Journal of Consumer Marketing 23 (2006) 4, pp. 182-198

Purpose – To investigate consumer innovativeness (CI) from a hierarchical perspective and examine the simultaneous impacts of hierarchical perspective of CI and perceived risk on new product adoption. Design/methodology/approach – An extended innovativeness and perceived risk model was...

Persistent link: https://www.econbiz.de/10014848532

Innovation resistance among mature consumers

Laukkanen, Tommi; Sinkkonen, Suvi; Kivijärvi, Marke; … - In: Journal of Consumer Marketing 24 (2007) 7, pp. 419-427

Purpose – The purpose of this paper is to investigate innovation resistance among mature consumers in the mobile … innovations like mobile banking are discussed. Originality/value – Innovation resistance can be seen as a less developed concept … study empirically investigates the reasons preventing innovation adoption. …

Persistent link: https://www.econbiz.de/10014848627

Consumers' adoption of new technology products: the role of coping strategies

Cui, Geng; Bao, Wenjing; Chan, Tsang‐Sing - In: Journal of Consumer Marketing 26 (2009) 2, pp. 110-120

Purpose – The purpose of this paper is to show how accelerated technology innovations lead to shorter product lifecycles, and consumers often face the dilemma of choosing between keeping the existing product and upgrading to a new version. They may enact certain coping strategies to deal with...

Persistent link: https://www.econbiz.de/10014848715

Consumer innovativeness and shopping styles

Eun Park, Ji; Yu, Jun; Xin Zhou, Joyce - In: Journal of Consumer Marketing 27 (2010) 5, pp. 437-446

innovators. Marketing communication and brand management should be based on the shopping styles of these different types of …

Persistent link: https://www.econbiz.de/10014848824

Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean

Lowe, Ben - In: Journal of Consumer Marketing 27 (2010) 7, pp. 647-648

Persistent link: https://www.econbiz.de/10014848851