Similar Search Results

For mod's sake! : the role of perceived brand image, brand identification, and online community environments in building brand love

Hendrasto, Ferdian - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 17-32

brand image, brand identification, and their effect to brand love in the context of video game modification online … communities. Design/methodology/approach: This is quantitative research with three independent variables (Perceived Brand Image …, Brand Identification, Online Community Environments) and one dependent variable (Brand Love). One hundred respondents are …

Persistent link: https://www.econbiz.de/10014335611

The effect of product category on consumer brand relationships

Fetscherin, Marc; Boulanger, Michèle; Gonçalves Filho, Cid - In: The journal of product & brand management 23 (2014) 2, pp. 78-89

Persistent link: https://www.econbiz.de/10010384252

Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective

Kohli, Gurdeep Singh; Melewar, T. C.; Yen, Dorothy - In: The marketing review 14 (2014) 4, pp. 383-405

Persistent link: https://www.econbiz.de/10011444956

Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love

Wallace, Elaine; Torres, Pedro M.; Augusto, Mário Gomes; … - In: The journal of product & brand management 31 (2022) 2, pp. 189-205

Persistent link: https://www.econbiz.de/10013164305

Studying the impact of food values, subjective norm and brand love on behavioral loyalty

Izquierdo-Yusta, Alicia; Martínez-Ruiz, María Pilar; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013169605

Antecedents and financial impacts of building brand love

Nguyen, Hang T.; Feng, Hui - In: International journal of research in marketing : IJRM ; … 38 (2021) 3, pp. 572-592

Persistent link: https://www.econbiz.de/10012939485

The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector

Shetty, Khyati; Fitzsimmons, Jason R. - In: Journal of fashion marketing and management 26 (2022) 1, pp. 21-35

Persistent link: https://www.econbiz.de/10012797973

Understanding key factors motivating customers to purchase brands via brand apps : a service dominant logic perspective

Tran, Trang P.; May, McKenzie; Kowalczyk, Christine M. - In: Services marketing quarterly 43 (2022) 1, pp. 67-86

Persistent link: https://www.econbiz.de/10012801857

Effects of social media marketing and selected marketing constructs on stages of brand loyalty

Suha Fouad Salem; Salem, Sharif Omar - In: Global business review 22 (2021) 3, pp. 650-673

Persistent link: https://www.econbiz.de/10012591346

Brand cocreation and immersion : the link between sense of brand community and attitude toward a brand

Acikgoz, Fulya; Tasci, Asli DA - In: Journal of hospitality and tourism insights 5 (2022) 2, pp. 465-500

Persistent link: https://www.econbiz.de/10013189285