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Bolton, Ruth N.; Shankar, Venkatesh; Montoya, Detra Y. - In: Retailing in the 21st century : current and future trends, (pp. 255-269). 2006

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Shankar, Venkatesh; Spanjol, Jelena - In: The agile enterprise : reinventing your organization …, (pp. 151-166). 2005

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Shankar, Venkatesh; Azar, Pablo; Fuller, Matthew - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 567-584

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Varadarajan, Rajan; Yadav, Manjit S.; Shankar, Venkatesh - In: Journal of the Academy of Marketing Science 36 (2008) 3, pp. 293-308

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Grewal, Dhruv; Ahlbom, Carl-Philip; Noble, Stephanie M.; … - In: Journal of marketing research 60 (2023) 6, pp. 1071-1094

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Shankar, Venkatesh; Inman, J. Jeffrey; Mantrala, Murali; … - In: Journal of retailing 87 (2011) 1, pp. 2-16

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