Chiang, Hsu-Hsin; Han, Tzu-Shian; McConville, David - In: International Journal of Contemporary Hospitality Management 30 (2018) 2, pp. 939-960
Purpose: The purpose of this paper is to investigate the effects of brand-centered human resource management (HRM) on employees’ person–brand fit, brand commitment (BC) and brand citizenship behavior (BCB). In addition, the paper tests effects of BCB on customer satisfaction and citizenship...