Il presente articolo illustra i risultati di una ricerca sulla relazione tra le attività di gestione della marca, la qualità dei prodotti e le performance economiche di micro imprese attive in mercati maturi. A tale scopo è svolta un’analisi in due fasi: nella prima è stata realizzata...

Purpose: This paper aims to highlight the importance of addressing both competitive strategy and business model for the long-term success of a company. The paper builds a prescriptive framework to help managers assess their companies’ positions based on the extent to which they attend to...

Purpose: This paper aims to address risks inherent in business model innovation. The authors make the case that entrepreneurs and managers, in relying on sources of innovation when designing business models, need to pay heed to these hidden risks – or tripwires – that can prevent the...