The effect of brand management and product quality on firm performance : the Italian craft brewing sector
Year of publication: |
2017
|
---|---|
Authors: | Cannatelli, Benedetto ; Pedrini, Matteo ; Grumo, Marco |
Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 23.2017, 3, p. 303-325
|
Subject: | brewing industry | microfirms | brand management | product quality | Markenführung | Brand management | Produktqualität | Product quality | Brauerei | Brewery | Italien | Italy | Unternehmenserfolg | Firm performance | Markenimage | Brand image |
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