Examines the gap between the microeconomic theory of the firm and business reality. In particular, it seeks to redress the balance between theory and practice by examining the objectives of top Scottish companies. The survey confirms initial expectations that Scottish companies are more...

Provides the conceptual structure and practical framework for analysing the effects which changes in operating cycle variables will have on economic value. Focuses on important issues and techniques in analysing and managing raw materials, work in process, finished goods and accounts receivable....

An attempt is made to shed some light on the marketing characteristics which prevail in the countries of the Persian Gulf region. This attempt was stimulated by the increasing consumer demand in the area (especially after the end of the Gulf War) as well as the lucrative, but at the same time...

Purpose – The purpose of this paper is to present an account of a Farm Support Project in Cornwall which provides support, advice and an outreach facility for farmers in the Penwith district of Cornwall. It also discusses how effective such schemes are, particularly in an external environment...

Purpose – The purpose of this paper is to suggest that the international financial and economic crisis in 2008 produced a new economic era with significant implications for enterprise and entrepreneurship education. It aims to explore the changing influences on entrepreneurship education and...

Some economic conditions change gradually and sometimes sudden discontinuities occur whereas other conditions remain stable for decades, even centuries. In this sense there is always a new economy in the making. The author claims that marketing theory lags behind and that marketing as it is...

Examines the use of the bizarre or the outrageous in the entertainment industry as a promotion strategy, and specifically the propensity of rock/pop artistes to engage in bizarre or outrageous acts or conduct. Provides a brief survey of the practice. Next, using economic theories of human...

Purpose – This viewpoint is designed to look at the issues of corruption in Africa and how to fight it. Design/methodology/approach – Examples of real events and quotations of how ordinary people can be discouraged from corruption. Findings – Corruption may never be eliminated totally but...