"This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a...

Purpose: This study aims to determine the effect of perceived usefulness, perceived ease of use, and insecurity risk on re-borrowing intention in peer-to-peer lending moderated by the facilitating condition. P2P lending in Indonesia is still at an early stage of development so there are many...

Purpose: This study investigates the anticipated differences between consumers' interactions with AI agents and brand experiences in virtual brand spaces, based on brand concepts and the agent's gender. Design/methodology/approach: To test the proposed hypotheses, a 2 (Brand Concept: Functional...