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"Why would I read a mobile review?" Device compatibility perceptions and effects on perceived helpfulness
März, Armin; Schubach, Sebastian; Schumann, Jan Hendrik - In: Psychology & marketing 34 (2017) 2, pp. 119-137
Persistent link: https://www.econbiz.de/10011638692
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Nonmonetary customer value contributions in free e-services
Anderl, Eva; März, Armin; Schumann, Jan Hendrik - In: Journal of strategic marketing 24 (2016) 3/4, pp. 175-189
Persistent link: https://www.econbiz.de/10011591899
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Kann man mit kostenfreien Dienstleistungen Geld verdienen? : Produktivität kostenfreier E-Services
Anderl, Eva; März, Armin; Schumann, Jan Hendrik; … - 2012
Persistent link: https://www.econbiz.de/10011339055
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The importance of being born free as online platform - how prior strategic commitments influence the conception of customer orientation and its outcomes in free e-Services
Schubach, Sebastian; Heß, Nicole Jasmin; Schumann, Jan … - In: Three essays on new challenges and opportunities for …, (pp. 117-173). 2018
Persistent link: https://www.econbiz.de/10011901164
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How you remind me! : the influence of mobile push notifications on success rates in last-minute bidding
März, Armin; Lachner, Michael; Heumann, Christian G.; … - In: Journal of interactive marketing : a quarterly … 54 (2021), pp. 11-24
Persistent link: https://www.econbiz.de/10012592150