Purpose: This study aims to explore how banks in Nigeria are marketing financial services to financially vulnerable customers. Design/methodology/approach: A multiple case study research strategy was used to analyse three commercial banks and two microfinance banks. Data were collected using...

Chapter 1 Characterizing the New Public Management -- Chapter 2 Market Orientation and the Public Sector -- Chapter 3 Defining Customers and Stakeholders in New Public Management -- Chapter 4 Leadership and Human Capital Management in New Public Management -- Chapter 5 Public Finance and...

Section 1: Green Communications And Positioning -- Chapter 1: Green Integrated Marketing Communications In Africa By Dr Kojo Kakra Twum And Dr Andrews Agya Yalle -- Chapter 2: Green Integrated Marketing Communications: An Asian-african Comparative Study By Dr Genevieve Bosah -- Chapter 3:...

<B><P></B><B>INTRODUCTION TO THE BOOK </B><I><P></I><B><I>Introduction and Learning Objectives</B> </I></P><I><P></I><B><I>What is Marketing?</B> </I></P><I><P></I><B><I>How is marketing done?</B> </I></P><I><P></I><B><I>Conclusion</B> </I></P><I><P></I><B><I>References</B> </I></P><B><P></B><B>Part 1: Characteristics of the business-to-business market </B></P><B><P></B><B>Chapter 1: The business-to-business market </B></P><I><P></I><B><I>1.1.</B></I> <B><I>What is business-to-business marketing?</B> </I></P><I><P></I><B><I>1.1.1.</B></I> <B><I>What are the key...</i></b></i></b></p></i></i></b></i></b></p></i></b></p></b></b></p></b></i></b></p></i></i></b></p></i></i></b></p></i></i></b></p></i></i></b></p></i></b></p></b>