Gupta, Shikha; Khatri, Preeti; Gulati, Kapil; Chauhan, … - In: Journal of Management and Strategy 1 (2010) 1, pp. 110-117
In the background of high consumerism and income of the urban consumers, in recent year, a number of companies have expressed their interest towards retail sector outlets. As a result, numbers of shopping malls have started their operations in metro and urban areas. Pantaloon, big bazaar, Vishal...
