Packaging in the marketing mix
Peter Danton de Rouffignac
| Year of publication: |
1990
|
|---|---|
| Authors: | Danton DeRouffignac, Peter |
| Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
| Subject: | Marketing-Mix | Verpackung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 140 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-7506-0020-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004100380