Almost all results on competitive product positioning derived in the literature so far arebased on the hypothesis that static Nash equilibria of profit-maximizing competitors areaccurate predictors of final market configurations. If the positioning behavior of firmsdiffers from this assumption,...

Der Ausgangspunkt der Dissertation "Online-Marketing für Bio-Produkte" ist zum einen die Öko-Nische, eine Marktsituation, in der die Nachfrage nach ökologischen Produkten begrenzt ist und deswegen ökologische Produktvarianten vorwiegend über alternative Distributionsformen ohne bedeutenden...

В статье выделена роль инструментов маркетингового управления в перспективном развитии крупных российских банков. В частности, рассмотрены подходы к...

The model of developing the process of interaction between a motor transport enterprise and intermediaries has been developed. It is based on the process approach and uses the methodology of IDEF0 structure analysis. The suggested model shows the logic and components of the interaction process...

Актуальность обусловлена стремительным ростом роли туризма в жизни и экономике Ростовской области. Туризмнесет неисчерпаемый потенциал и определяет...

Constructing suitable marketing strategy and implementing it effectively is an art and science both like orchestration of a symphony. The discussion in this paper blends this analogy with the science of marketing demonstrating the levels of strategy development in a competitive marketplace. The...