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Marketing-Entscheidungen : der Einfluss Künstlicher Intelligenz auf den Management- Entscheidungsprozess
Reinecke, Sven - In: Marketing Weiterdenken : Zukunftspfade für eine …, (pp. 437-452). 2020
Persistent link: https://www.econbiz.de/10012301991
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Marketing automation and decision making : the role of heuristics and AI in marketing
Guercini, Simone - 2023
the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the … role of heuristics and marketers' decision making within the industry's growing utilisation of AI. Simone Guercini analyses …-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …
Persistent link: https://www.econbiz.de/10014466849
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Artificial Intelligence for marketing plan : the case for e-marketing companies
Fayed, Abeer Elsayed - In: Marketing i menedžment innovacij : m&mi (2021) 1, pp. 81-95
Persistent link: https://www.econbiz.de/10013093254
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How big data analytics, AI, and social media marketing research boost market orientation
Zhang, Haili; Song, Michael - In: Research-technology management : RTM 65 (2022) 2, pp. 64-70
Persistent link: https://www.econbiz.de/10012821749
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The role of service-dominant logic strategic orientations in driving customer engagement in online retailing
Katsifaraki, Georgia D.; Theodosiou, Marios - In: Journal of interactive marketing 59 (2024) 1, pp. 99-115
Persistent link: https://www.econbiz.de/10014583049
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The role of marketing analytics in the ethical consumption of online consumers
Nayyar, Varun - In: Total quality management & business excellence 34 (2023) 7/8, pp. 1015-1031
Persistent link: https://www.econbiz.de/10014549120
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Main uses of artificial intelligence in digital marketing strategies linked to tourism
Lacárcel, Francisco Javier S. - In: Journal of tourism, sustainability and well-being 10 (2022) 3, pp. 215-226
strategies to understand the decision-making processes of future tourists, destination selection, automation of decision … potential results have been identified, which have been classified in: (i)data-driven learning for decision support, (ii)decision …
Persistent link: https://www.econbiz.de/10014239948
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Contemporary Trends in Marketing : Problems, Processes and Prospects
Saini, Aarti (ed.); Paul, Justin (ed.);  … - 2023
1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital? -- 4. The Digital Drivers of Consumer Behavior: Industry...
Persistent link: https://www.econbiz.de/10014333805
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Digital Marketing Technologies
Aghazadeh, Hashem; Khoshnevis, Mozhde - 2024
Part I: Digital Marketing Overview -- Chapter 1: Digital Marketing Fundamentals -- Chapter 2: Digital Marketing Analysis and Strategy -- Chapter 3: Digital Marketing Implementation and Practice -- Part II: Applications of Marketing Technologies (Martechs) -- Chapter 4: Marketing Technologies...
Persistent link: https://www.econbiz.de/10014519029
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Strategic marketing information system planning : an integrated BWM-ELECTRE approach
Nitidetch Koohathongsumrit; Pongchanun Luangpaiboon - In: Group decision and negotiation 33 (2024) 2, pp. 267-289
Persistent link: https://www.econbiz.de/10015045906