1. Brands : origins, heritage and importance -- 2. The art of branding -- 3. The science of measuring brand performance -- 4. Cross-cultural studies, loyalty, choice, experiments and hypothese -- 5. Research method -- 6. Results : sample comparability and brand knowledge constructs -- 7. Results...

Background: One of several logistics contexts in which pricing decisions are made involves truckload carriers using reverse auctions to bid for prices they want for their transportation services while operating under uncertainty about factors such as their (i) operations costs and (ii) rivals'...

We use a simple, three-item test for cognitive abilities to investigate whether established behavioral biases that play a prominent role in behavioral economics and finance are related to cognitive abilities. We find that higher test scores on the Cognitive Reflection Test of Frederick (2005)...