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Luxury brand value co-creation with online brand communities in the service encounter
Chapman, Alexis; Dilmperi, Athina - In: Journal of business research : JBR 144 (2022), pp. 902-921
Persistent link: https://www.econbiz.de/10013185060
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Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi; Parkinson, Joy; Thaichon, Park - In: Journal of retailing and consumer services 66 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
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A perspective on value co-creation processes in eSports service ecosystems
Kunz, Reinhard E.; Roth, Alexander; Santomier, James - In: Sport, Business and Management : an international … 12 (2022) 1, pp. 29-53
Persistent link: https://www.econbiz.de/10012880113
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Value creation process and outcomes in social inclusion focused services
Winston, Emma; Ferdous, Ahmed Shahriar; Rentschler, Ruth; … - In: European journal of marketing 56 (2022) 3, pp. 840-868
Persistent link: https://www.econbiz.de/10013173450
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A shift in power? : value co-creation through successful crowdfunding
Laffey, Des; Durkin, Mark; Cummins, Darryl; Gandy, Anthony - In: Technological forecasting & social change : an … 172 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10013174393
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An empirical investigation of value co-creation on customer loyalty : mediating role of customer trust
Pervez, Tehreem; Khawaja, Kausar Fiaz; Sarfraz, Muddassar - In: International journal of economics and business … 23 (2022) 1, pp. 56-67
Persistent link: https://www.econbiz.de/10012695409
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Value co-creation on technology-enabled platforms for business model responsiveness and position enhancement in global value chains
Siaw, Christopher Agyapong; Okorie, Chukwuneke - In: Strategic change 31 (2022) 1, pp. 9-18
Persistent link: https://www.econbiz.de/10012814206
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Value co-creation in sustainable tourism : a service-dominant logic approach
Front, Xavier; English, Rosa; Gkritzali, Alkmini; Tian, Wen - In: Tourism management : research, policies, practice 82 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012414310
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Explicating the resource integration process during self-service socialisation : conceptual framework and research propositions
Van Tonder, Estelle; Saunders, Stephen Graham; … - In: Journal of business research : JBR 121 (2020), pp. 516-523
Persistent link: https://www.econbiz.de/10012417373
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Co-creating value in desert tourism experiences
Michopoulou, Eleni; Al-Qasmi, Idrees; Melpignano, Claudia - In: Tourism planning & development 18 (2021) 2, pp. 245-265
Persistent link: https://www.econbiz.de/10012497180