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Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas; Steinhoff, Lena; Witte, Carina - In: Journal of marketing 83 (2019) 5, pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
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Customer engagement in international markets
Steinhoff, Lena; Liu, Juanyi; Li, Xiaoling; Palmatier, … - In: Journal of international marketing 31 (2023) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
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Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.; Su, Yiran; Kunkel, Thilo - In: European Sport management quarterly : ESMQ 22 (2022) 4, pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
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Model of brand salience of consumer skincare soap products
Menon, Balakrishnan - In: Metamorphosis : a journal of management research 18 (2019) 2, pp. 130-141
Persistent link: https://www.econbiz.de/10013384354
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The determinants of retail customers' purchase intent
Menidjel, Choukri; Bilgihan, Anil - In: International journal of consumer studies 46 (2022) 6, pp. 2503-2520
Persistent link: https://www.econbiz.de/10013412526
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Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia; Babay, Hanene - In: Journal of relationship marketing : innovations and … 22 (2023) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
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Transfer of autonomous sensory meridian response (ASMR) to relationship marketing : potential effects on perceived customer intimacy
Pilny, Henrietta Leonie; Papen, Marie-Christin; … - In: Journal of relationship marketing : innovations and … 22 (2023) 1, pp. 29-61
Persistent link: https://www.econbiz.de/10013549033
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Contracts versus relationship intention as indicator of customer trust in and commitment to cell phone service providers : an exploratory study
Steyn, Derik; Mostert, Pierre - In: Management : journal of contemporary management issues 27 (2022) 1, pp. 167-190
Persistent link: https://www.econbiz.de/10013502524
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How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri; Bilgihan, Anil - In: Journal of strategic marketing 31 (2023) 1, pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
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Linking relationship marketing to customer loyalty in the e-banking context : the central role of customer satisfaction
Nam Hoai Nguyen; Dung Phuong Hoang - In: Gadjah Mada international journal of business 26 (2024) 1, pp. 109-140
Persistent link: https://www.econbiz.de/10014486995