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Commentary: beyond data : the...
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ECONIS (ZBW)
175
OLC EcoSci
32
RePEc
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11
How economic contractions and expansions affect expenditure patterns
Kamakura, Wagner A.
;
Du, Rex Yuxing
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
),
pp. 92-110
Persistent link: https://www.econbiz.de/10009777153
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12
Click-through behavior across devices in paid search advertising : why users favor top paid search ads and are sensitive to ad position change
Lu, Chongyu
;
Du, Rex Yuxing
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 394-406
Persistent link: https://www.econbiz.de/10012495757
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13
Advertising and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing
;
Joo, Mingyu
;
Wilbur, Kenneth C.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
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14
Uncovering patterns of product co-consideration : a case study of online vehicle price quote request data
Damangir, Sina
;
Du, Rex Yuxing
;
Hu, Ye
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 1-17
Persistent link: https://www.econbiz.de/10011873118
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15
Immediate responses of online brand search and price search to TV ads
Du, Rex Yuxing
;
Xu, Linli
;
Wilbur, Kenneth C.
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 81-100
Persistent link: https://www.econbiz.de/10012176072
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16
The impact of schedule consistency on shift worker productivity : an empirical investigation
Lu, Guanyi
;
Du, Rex Yuxing
;
Peng, Xiaosong
- In:
Manufacturing & service operations management : M & SOM
24
(
2022
)
5
,
pp. 2780-2796
Persistent link: https://www.econbiz.de/10014295367
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17
Leveraging online search data as a source of marketing insights
Du, Rex Yuxing
;
Hsieh, Tsung-Yiou
-
2023
Persistent link: https://www.econbiz.de/10014370543
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18
Quantitative Trendspotting
Yuxing Du, Rex
;
Kamakura, Wagner A
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 514-537
Persistent link: https://www.econbiz.de/10009997972
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19
How Economic Contractions and Expansions Affect Expenditure Patterns
Kamakura, Wagner A
;
Yuxing Du, Rex
- In:
Journal of consumer research : JCR ; an …
39
(
2012
)
2
,
pp. 229-248
Persistent link: https://www.econbiz.de/10010001260
Saved in:
20
How Economic Contractions and Expansions Affect Expenditure Patterns
Kamakura, Wagner A
;
Yuxing Du, Rex
- In:
Journal of consumer research : JCR ; an …
40
(
2013
),
pp. S92
Persistent link: https://www.econbiz.de/10010135638
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