Leveraging online search data as a source of marketing insights
Rex Yuxing Du, Tsung-Yiou Hsieh
| Year of publication: |
2023
|
|---|---|
| Authors: | Du, Rex Yuxing ; Hsieh, Tsung-Yiou |
| Publisher: |
Boston : now |
| Subject: | Online-Marketing | Internet marketing | Big Data | Big data | Suchmaschine | Search engine | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 70 Seiten Illustrationen |
|---|---|
| Series: | Foundations and trends in marketing : FTMKT. - Hanover, Mass. : Now, ISSN 1555-0753, ZDB-ID 2265505-0. - Vol. volume 17, issue 4 (2023) |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Erscheint auch als Online-Ausgabe |
| ISBN: | 978-1-63828-262-4 |
| Other identifiers: | 10.1561/1700000070 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014370543