"This book fills the gap as to how better could the financial inclusion initiatives be marketed so that better financial participation could be achieved. It explores how banks across developing countries have been mandated to adopt financial inclusion activities which have used their significant...

This paper explores the establishment of relationships between sustainability and ecopreneurship. The researchers have done a systematic literature review which is considered as a base for deriving the Interpretative Structural Model (ISM) and further MICMAC analysis is used to examine the...

This paper explores the establishment of relationships between sustainability and ecopreneurship. The researchers have done a systematic literature review which is considered as a base for deriving the Interpretative Structural Model (ISM) and further MICMAC analysis is used to examine the...

Studies on consumer socialization delve into how customers acquire an interest in a product or service. These studies attempt to comprehend customer attitudes, perceptions, and behaviors towards a product or service as a result of diverse social interactions. Children are a vital part of this...