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A moderated mediation model of the effect of social media advertising on consumer buying behaviour : evidence from India
Rajarathinam, Krishna Kumar; Rathinam, Logu; Parayitam, … - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 48-76
Persistent link: https://www.econbiz.de/10014318181
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Examining the role of beliefs in predicting values, attitudes and behaviours of Indian millennials towards Facebook advertising : the mediating role of Facebook advertising value
Arora, Taanika - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 162-199
Persistent link: https://www.econbiz.de/10014318188
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Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit; Srivastava, Vibhava - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
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User-generated content in Web 2.0 and Desti-"Nation" brand perceptions : an empirical analysis of Incredible India branding
Jojomon, N. A.; Manu, C. - In: International journal of Indian culture and business … 29 (2023) 4, pp. 476-489
Persistent link: https://www.econbiz.de/10014331604
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Why do consumers engage in a social media brand community : investigating the effect of psychological empowerment on commitment and loyalty
Shukla, Mahima; Misra, Richa; Gupta, Rahul - In: Journal of consumer marketing 40 (2023) 6, pp. 734-747
Persistent link: https://www.econbiz.de/10014332332
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Social media marketing adoption by unorganised businesses in India : a technology adoption model-based approach
Sharma, Sarika; Singh, Archana; Rautela, Sonica - In: International journal of entrepreneurship and small … 49 (2023) 3, pp. 374-394
Persistent link: https://www.econbiz.de/10014335120
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Digital payment apps : perception and adoption - a study of higher education students
Arora, Amit Kumar; Panchal, Ankit; Gupta, Vijay Prakash; … - In: International journal of enterprise network management … 14 (2023) 1/2, pp. 122-138
Persistent link: https://www.econbiz.de/10014281222
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Role of social media in growth of Indian start-ups
Pandey, Manoj; Pandey, Devendra Kumar; Soni, Kiran - In: International journal of business excellence : IJBEX 30 (2023) 4, pp. 413-422
Persistent link: https://www.econbiz.de/10014389021
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Role of TripAdvisor in influencing international tourists visiting Puducherry
Ramanujam, Vaishnavi; Kumar, Prem - In: International journal of technology marketing : IJTMkt 16 (2022) 4, pp. 386-402
Persistent link: https://www.econbiz.de/10013486128
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Consumer Behaviour Towards Social Media Advertising : A Comparative Analysis of Companies in the Life Insurance Sector in India
Pareek, Manoj; Dua, Nikita; Mittal, Monika - 2022
in India. The Insurers were Pramerica Life Insurance, Max Life Insurance, HDFC Life Insurance, and ICICI Prudential Life …
Persistent link: https://www.econbiz.de/10014085422