Application of gaming in new media marketing

Pratika Mishra (Presidency University Bangalore, India), Swati Oberoi Dham (New Delhi Institute of Management, India), editors

"This book captures various aspects of gaming and innovation that is facilitated and can be further improvised by digital innovation. It emphasizes upon areas such as the meaning and relevance of advergaming in marketing, its growth, recent trends, practices, issues and main challenges. It also explores the role of gaming and new media marketing"--

MoreLess

Year of publication:	[2019]
Other Persons:	Mishra, Pratika (ed.) ; Dham, Swati Oberoi (ed.)
Publisher:	Hershey, Pennsylvania : IGI Global
Subject:	Indien \| India \| Online-Marketing \| Internet marketing \| Social Web \| Social web \| Computerspiel \| Video game

Online Resource

Check full text access |

More access options

doi.org

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	1 Online-Ressource (xxvi, 312 Seiten)
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-5225-6065-4 ; 978-1-5225-6064-7
Other identifiers:	10.4018/978-1-5225-6064-7 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012393773