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Managing adoption barriers in integrated banking services

Lee, Jonathan; Morrin, Maureen; Lee, Janghyuk - In: Journal of Services Marketing 23 (2009) 7, pp. 508-516

Purpose – Service organizations such as retail banks are attempting to increase their customers' lifetime value through the introduction of service innovations such as integrated banking. To date, these efforts have met with mixed success. This research proposes that strategic consideration of...

Persistent link: https://www.econbiz.de/10014905271

Strategies for achieving success for innovative versus incremental new services

Ottenbacher, Michael C.; Harrington, Robert J. - In: Journal of Services Marketing 24 (2010) 1, pp. 3-15

large‐scale survey to examine hotel innovation projects to gain insight about the impact of level of innovativeness on the …

Persistent link: https://www.econbiz.de/10014905273

How brand innovativeness and quality impact attitude toward new service line extensions: the moderating role of consumer involvement

Boisvert, Jean; Ashill, Nick J. - In: Journal of Services Marketing 25 (2011) 7, pp. 517-527

its innovation as both factors influence attitude and behavioral intention outcomes. Also, the moderating role of …

Persistent link: https://www.econbiz.de/10014905364

Market‐creating service innovation: verification and its associations with new service development and customer involvement

Cheng, Colin C.; Chen, Ja‐Shen; Tai Tsou, Hun - In: Journal of Services Marketing 26 (2012) 6, pp. 444-457

Purpose – The present study aims to develop a measure of the market‐creating service innovation (MCSI) proposed by … indeed contribute to service innovation, but their involvement varies depending on the characteristics of the service … innovation. Practical implications – Utilizing a new scale of MCSI, service providers can evaluate what types of MCSI are a …

Persistent link: https://www.econbiz.de/10014905403

Exploring switching behavior of US mobile service customers

Malhotra, Arvind; Kubowicz Malhotra, Claudia - In: Journal of Services Marketing 27 (2013) 1, pp. 13-24

focus on service quality, innovation and lock-in strategies as deterrents of switching. Design/methodology/approach – A … the interplay between them is critical. Important innovation factors for providers include creating new services … run. Originality/value – The study draws attention to the importance of innovation in retaining customers. Counter to the …

Persistent link: https://www.econbiz.de/10014905413

An examination of consumers ' resistance to computer-based technologies

G. Patsiotis, Athanasios; Hughes, Tim; J. Webber, Don - In: Journal of Services Marketing 27 (2013) 4, pp. 294-311

customer service. Originality/value – This study examined diffusion of innovation from a different angle, looking at non …

Persistent link: https://www.econbiz.de/10014905435

Cultural Anchoring in the Service Sector

LaTour, Michael S.; Roberts, Scott D. - In: Journal of Services Marketing 6 (1992) 4, pp. 29-34

Examines a new addition to thinking on adoption and diffusion of service innovations – the Cultural Anchoring Diffusion/Assimilation Model. Suggests that certain service innovations may encourage a type of psychological dependence that leads an individual′s self‐concept to become linked to...

Persistent link: https://www.econbiz.de/10014905485

Adoption of a Service Innovation: a Case Study with Managerial Implications

Warren, William E.; Abercrombie, C.L.; Berl, Robert L. - In: Journal of Services Marketing 3 (1989) 1, pp. 21-33

Reviews the findings of a study investigating the adoption of a service innovation and the relative importance to …

Persistent link: https://www.econbiz.de/10014905714

A Proposed Model for New Service Development

Scheuing, Eberhard E.; Johnson, Eugene M. - In: Journal of Services Marketing 3 (1989) 2, pp. 25-34

Comments that few service firms are sufficiently prepared to meet the challenge of service innovation. Reviews existing …

Persistent link: https://www.econbiz.de/10014905719

Organizational Barriers to Creativity...and How to Knock Them Down

Klein, Arthur R. - In: Journal of Services Marketing 4 (1990) 4, pp. 69-70

Considers the relevance of creativity to marketing and advertising. States that since creativity involves risk, organizations may be actually penalizing creativity or rewarding its avoidance. Discusses common barriers to creativity in organizations which can be said to be bureaucratic. Suggests...

Persistent link: https://www.econbiz.de/10014905761