Maintains that a core issue for the international competitiveness of US corporations is that of the innovation …

customer relationships and thus their service innovation processes. Originality/value This study identifies and analyzes …

Purpose – This paper aims to illustrate how innovation typologies may lead to cause-related marketing (CRM) success … underpin CRM success, undertakes an innovation theory application in CRM and examines its theoretical and practical … connections between five innovation types and CRM success; enrichment of the innovation and CRM literature by developing a …

Purpose – This paper aims to link academic classifications of service innovation with practical activities by firms to … detail the essence of service innovation. Design/methodology/approach – This research employs both qualitative and … in Taiwan, to gather practitioners ' perspectives on service innovation. A content analysis details specific forms of …

options logic is adopted to explain how effective risk management capabilities improve performance and how innovation and … investment in innovation and lower financial leverage. Research limitations/implications – The analysis is based on a sample of … innovation policy and capital structure decisions as firms deal effectively with risk and uncertainty. Practical implications …

investigate the relationship between corporate political strategy and innovation in the manufacturing industry in the USA. Design …/methodology/approach – The paper proposes two competing views on the relationship between corporate political strategy and innovation building on … perspective, suggesting that corporate political strategy is complementary to innovation. The paper also tests for the moderating …

implement strategies that simultaneously yield high organic growth rate, innovation, and a healthy balance‐sheet. The paper …

innovation. However, firms might search for ways to raise performance without incurring additional risk, such as reducing … reduction, as well as searches that emphasize innovation. Originality/value – Overall, this paper extends behavioral work on … innovation and search behavior.  …