Vargo, Stephen L.; Akaka, Melissa Archpru - In: Service Science 4 (2012) 3, pp. 207-217
This article explores a service-dominant (S-D) logic, service-ecosystems approach to studying value cocreation and the (re)formation of service systems. We outline the central premises of S-D logic and elaborate the concept of a service ecosystem to propose a framework that focuses on resource...