From repeat patronage to value co-creation in service ecosystems : a transcending conceptualization of relationship
Stephen L. Vargo; Robert F. Lusch
Year of publication: |
2010
|
---|---|
Authors: | Vargo, Stephen L. ; Lusch, Robert F. |
Published in: |
Journal of business market management : jbm. - Wiesbaden : Gabler, Springer Fachmedien Wiesbaden, ISSN 1864-0753, ZDB-ID 23744492. - Vol. 4.2010, 4, p. 169-179
|
Saved in:
Saved in favorites
Similar items by person
-
From goods to service(s) : divergences and convergences of logics
Vargo, Stephen L., (2008)
-
Evolving to a new dominant logic for marketing
Vargo, Stephen L., (2008)
-
From goods to service(s) : divergences and convergence of logics
Vargo, Stephen L., (2009)
- More ...