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DIGITAL MEDIA: TO BE OR NOT TO BE – AN ADVERTISERS DILEMMAS

Rungta, Prof Shravan - In: Far East Journal of Marketing and Management 2 No 3 Paper 1 December (2012) 1, pp. 1-13

The Media landscape is getting transformed rapidly in India and around the world. With increased globalization, India … Media landscape has become increasingly complex and varied. The advent of internet and mobile communication has altered the … rules of the game as far as the marketer; advertiser and media planners are concerned. The so called New Media has impacted …

Persistent link: https://www.econbiz.de/10010858109

Can Toxicity for Different Species be Correlated?: The Concept and Emerging Applications of Interspecies Quantitative Structure-Toxicity Relationship (i-QSTR) Modeling

Roy, Kunal; Kar, Supratik; Das, Rudra Narayan; … - In: International Journal of Quantitative … 1 (2016) 2, pp. 23-51

Experimental evaluation of the toxicity of a compound is an expensive practice, and it requires sacrifice of a large number of animals. As a consequence, in silico techniques for predictive toxicology are taking the central stage of attention of the scientific community. Interspecies...

Persistent link: https://www.econbiz.de/10012047192

Applications of Chemoinformatics in Predictive Toxicology for Regulatory Purposes, Especially in the Context of the EU REACH Legislation

Gozalbes, Rafael; Vicente de Julián-Ortiz, Jesús - In: International Journal of Quantitative … 3 (2018) 1, pp. 1-24

assessing the genotoxic and carcinogenic potential of drug impurities. In Europe, the REACH legislation promotes the use of QSAR …

Persistent link: https://www.econbiz.de/10012047212

Quasi-SMILES for Nano-QSAR Prediction of Toxic Effect of Al2O3 Nanoparticles

Toropova, Alla P.; Achary, P. Ganga Raju; Toropov, Andrey A. - In: Journal of Nanotoxicology and Nanomedicine (JNN) 1 (2016) 1, pp. 17-28

The level of malondialdehyde (MDA) in wet tissue of different organs is utilized as a measure of toxic effect. The numerical data on the concentration of MDA in wet tissue of liver, kidneys, brain, and heart of rat is examined as the endpoint which are impacted by different dose (mg/kg),...

Persistent link: https://www.econbiz.de/10012049186

What you post is what you get: The mediator role of reached individuals in the causal relationship among posted content types and follower counts on Facebook

Poecze, Flora - In: Naše gospodarstvo / Our Economy 65 (2019) 4, pp. 57-71

significant differences in content types in terms of their total reach, reaction, comment and share counts. The Kendall's tau … and the total reach count takes the mediator role in the proposed model. The results of the analysis conclude that the …

Persistent link: https://www.econbiz.de/10014520586