This paper describes the design and development of an intelligent decision support system (IDSS) for competitive analysis of social media in the fashion industry. A web-based prototype system is designed and developed to assist in monitoring the growing Internet media, protect fashion brands and...

This book describes how a deeper knowledge and understanding of cultural differences represents a meaningful and useful tool for management of companies, and in particular SMEs, in the People’s Republic of China. After introductory chapters on the internationalization of SMEs and the role...