Showing 163,921 - 163,930 of 167,499
Purpose – This study seeks to investigate the role and effect of national culture on internet use and access across countries and whether this is moderated by socio‐economic factors, specifically levels of education. Design/methodology/approach – Hofstede's multidimensional framework...
Persistent link: https://www.econbiz.de/10014674610
Purpose – Globalization has fostered greater interest in all aspects of standardization theory including the 4Ps of the …
Persistent link: https://www.econbiz.de/10014674713
Purpose – The purpose of this paper is to empirically substantiate if the forces of globalization are impacting … constructed to address the gaps in the literature with respect to the influence of globalization on prevalent consumer culture of …
Persistent link: https://www.econbiz.de/10014674734
Purpose – Market researchers often treat Asian consumers as a single entity and compare them with their Western counterparts. The purpose of this paper is to compare and contrast consumers in two Asian countries, Thailand and Turkey. Since global and local brands co‐exist in many regions of...
Persistent link: https://www.econbiz.de/10014674755
towards foreign brands (acting as a proxy for forces of globalization) would lead to consumer acculturation among consumers in …
Persistent link: https://www.econbiz.de/10014674763
Investigates the globalization of franchising through a discussion of the literature on innovation diffusion. Proceeds … then to evaluate the globalization of format franchising in 31 countries, drawing data from Arthur Andersen’s multi …
Persistent link: https://www.econbiz.de/10014674820
Purpose – Globalization means integrating the economy and consumer market with the rest of the world, which involves … globalization on international marketing from the point of multinational firms, in the context of an emerging consumer market …
Persistent link: https://www.econbiz.de/10014675114
Purpose – This study seeks to examine practices in, and rationales for, internal audit outsourcing in New Zealand (NZ) companies. The purpose is to assess whether practice and preference conform to expectations where small‐to‐medium businesses dominate. Design/methodology/approach –...
Persistent link: https://www.econbiz.de/10014675811
Purpose The purpose of this paper is to consider Mexico City’s street markets as temporary and modular architectural products that emerge out of intensive, routine and repeated negotiations over urban spatial affordances in a crowded metropolitan environment. Particular attention is given to...
Persistent link: https://www.econbiz.de/10014676497
Purpose – The enormous success of International Financial Reporting Standards (IFRS) in becoming globally accepted accounting standards leads to challenges in the future. The purpose of this paper is to outline challenges that arise from political influences and from the pressure to sustain a...
Persistent link: https://www.econbiz.de/10014676571