Gong, Wen; Li, Zhan G.; Stump, Rodney L. - In: Asia Pacific Journal of Marketing and Logistics 19 (2007) 1, pp. 57-74
Purpose – This study seeks to investigate the role and effect of national culture on internet use and access across countries and whether this is moderated by socio‐economic factors, specifically levels of education. Design/methodology/approach – Hofstede's multidimensional framework...