Global vs local brand perceptions among Thais and Turks
Year of publication: |
2011
|
---|---|
Authors: | Dogerlioglu‐Demir, Kivilcim ; Tansuhaj, Patriya |
Published in: |
Asia Pacific Journal of Marketing and Logistics. - Emerald Group Publishing Limited, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 23.2011, 5, p. 667-683
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Turkey | Thailand | Consumer behaviour | Cross cultural studies | Brands | Consumer values | Local brands | Global brands | Globalization |
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