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Big and lean is beautiful : a conceptual framework for data-based learning in marketing management

Soyer, Emre; Pauwels, Koen; Seggie, Steven H. - In: Marketing in a digital world, (pp. 63-83). 2019

Persistent link: https://www.econbiz.de/10012123418

Sustainable innovations in the food industry through artificial intelligence and big data analytics

Sharma, Saurabh; Gahlawat, Vijay Kumar; Rahul, Kumar; … - In: Logistics 5 (2021) 4, pp. 1-16

The agri-food sector is an endless source of expansion for nourishing a vast population, but there is a considerable need to develop high-standard procedures through intelligent and innovative technologies, such as artificial intelligence (AI) and big data. This paper addresses the research...

Persistent link: https://www.econbiz.de/10012661275

Information fusion for future COVID-19 prevention : continuous mechanism of big data intelligent innovation for the emergency management of a public epidemic outbreak

Yin, Shi; Zhang, Nan; Xu, Junfeng - In: Journal of management analytics 8 (2021) 3, pp. 391-423

Persistent link: https://www.econbiz.de/10012622579

Internet of Things sensing networks, deep learningenabled smart process planning, and big data-driven innovation in cyber-physical system-based manufacturing

Connolly-Barker, Melissa; Gregova, Elena; Dengov, Victor V. - In: Economics, management and financial markets 15 (2020) 2, pp. 23-29

Persistent link: https://www.econbiz.de/10012239729

Study of regional innovation ecosystem based on the big data intellectual analysis

Gamidullaeva, Leyla Ayvarovna; Finogeev, Alexey; … - In: International journal of business innovation and … 23 (2020) 3, pp. 313-337

Persistent link: https://www.econbiz.de/10012507052

Big data analytics, firm size, and performance

Conti, Raffaele; Matos, Miguel Godinho de; Valentini, … - In: Strategy Science 9 (2024) 2, pp. 135-151

Persistent link: https://www.econbiz.de/10014633196

Data analytics, innovation, and firm productivity

Wu, Lynn; Hitt, Lorin M.; Lou, Bowen - In: Management science : journal of the Institute for … 66 (2020) 5, pp. 2017-2039

Persistent link: https://www.econbiz.de/10012234746

Enhancing innovation via the digital twin

Fukawa, Nobuyuki; Rindfleisch, Aric - In: The journal of product innovation management : an … 40 (2023) 4, pp. 391-406

Persistent link: https://www.econbiz.de/10014338510

Use big data to leverage customer need diversity for radical innovation

Dean, Tereza; Zhang, Haisu; Xiao, Yazhen - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 15/16, pp. 1620-1644

Persistent link: https://www.econbiz.de/10014450077

Fostering green innovation for corporate competitive advantages in big data era : the role of institutional benefits

Dong, Qing; Wu, Yanjun; Lin, Han; Sun, Zhoubao; Liang, Rui - In: Technology analysis & strategic management 36 (2024) 2, pp. 181-194

Persistent link: https://www.econbiz.de/10014451840