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Race in the Marketplace : Cros...
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1
Ethnic
marketing
practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Peñaloza, Lisa
- In:
Journal of business research : JBR
82
(
2018
),
pp. 273-280
Persistent link: https://www.econbiz.de/10011771895
Saved in:
2
Race in the marktetplace : crossing critical boundaries
Johnson, Guillaume D.
(
ed.
);
Thomas, Kevin D.
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011971233
Saved in:
3
Multicultural markets and acculturation : implications for service firms
Poulis, Konstantinos
;
Yamin, Mo
;
Paulis, Efthimios
- In:
The journal of services marketing
27
(
2013
)
7
,
pp. 515-525
Persistent link: https://www.econbiz.de/10010231178
Saved in:
4
Inclusive
marketing
: Muslims' influence on marketers' behaviour in non-Muslim majority country: evidence from New Zealand
Wisker, Zazli Lily Lily
- In:
Journal of Islamic marketing
14
(
2023
)
12
,
pp. 3208-3227
Persistent link: https://www.econbiz.de/10014451810
Saved in:
5
Ethnic
marketing
to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Journal of business research : JBR
103
(
2019
),
pp. 261-274
Persistent link: https://www.econbiz.de/10012104219
Saved in:
6
A text mining and topic modelling perspective of ethnic
marketing
research
Moro, Sérgio
;
Pires, Guilherme D.
;
Rita, Paulo
; …
- In:
Journal of business research : JBR
103
(
2019
),
pp. 275-285
Persistent link: https://www.econbiz.de/10012104220
Saved in:
7
Challenges and opportunities of Turkish food retail in Germany from a value chain perspective
Aygün, Tanju
;
Oeser, Gerald
- In:
International journal of retail & distribution management
45
(
2017
)
3
,
pp. 308-327
Persistent link: https://www.econbiz.de/10011640126
Saved in:
8
The role of ethnic
marketing
in the promotion of domestic leisure tourism in Johannesburg
Sibisi, Mandla
;
Abrahams, Diane
- In:
EuroEconomica
37
(
2018
)
2
,
pp. 190-201
Persistent link: https://www.econbiz.de/10011952084
Saved in:
9
Ethnic media advertising effectiveness, influences and implications
Lau, Hei Tong
;
Lee, Richard
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 216-220
Persistent link: https://www.econbiz.de/10011954216
Saved in:
10
Building a relationship with ethnic consumers : from the exotic to the ethnic assortment
Panero, Cinzia Maria Rita
- In:
International journal of applied behavioral economics : …
3
(
2014
)
4
,
pp. 40-54
Persistent link: https://www.econbiz.de/10010474331
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