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The new mainstream : how the multicultural consumer is transforming American business

Garcia, Guy - 2004 - 1. ed

Persistent link: https://www.econbiz.de/10013467770

Entrepreneurship and Marketing Among Tharu Tribe in India

Dixit, Annapurna - 2010

In the present study an attempt has been made to highlight the various business activities and marketing of product by … respondents were engaged in various type of business activities but were not aware of all the organised marketing strategies …

Persistent link: https://www.econbiz.de/10013142533

Ethnic marketing : accepting the challenge of cultural diversity

Pires, Guilherme D.; Stanton, P. John - 2005 - 1. ed.

Persistent link: https://www.econbiz.de/10004833030

Subjective social inclusion : a conceptual critique for socially inclusive marketing

Licsandru, Tana Cristina; Cui, Charles Chi - In: Journal of business research : JBR 82 (2018), pp. 330-339

Persistent link: https://www.econbiz.de/10011771905

Globally-Minded Marketing : A Cultural Approach to Building Iconic Brands

Torelli, Carlos J.; Rodas, Maria A. - 2024

Part I: Globally-Minded Marketing: The Big Picture -- Chapter 1: Globalization AND THE Forces Shaping THE Business … Context -- Chapter 2: Global Marketing VS. Globally-Minded Marketing -- Chapter 3: Environmental Analysis AND Market Entry … Marketing Plan -- Chapter 9: Crafting A Comprehensive Marketing Plan: Cultural Positioning AND Economic Foundations -- Chapter …

Persistent link: https://www.econbiz.de/10014463083

The influence of ethnic attributes on ethnic consumer choice of service outlet

Huang, Yan; Oppewal, Harmen; Mavondo, Felix - In: European Journal of Marketing 47 (2013) 5/6, pp. 877-898

Purpose – Marketers are increasingly aware of ethnic subgroups as segments to target with customized offers. This paper aims to investigate the role of ethnic‐related outlet attributes in determining the attractiveness of mainstream and ethnic service outlets to ethnic consumers....

Persistent link: https://www.econbiz.de/10014722918

Occupational attainment and earnings among immigrant groups : evidence from New Zealand

Maani, Sholeh A.; Dai, Mengyu; Inkson, Kerr - 2015

This paper concerns the prediction of career success among migrants. We focus specifically on the role of occupation as a mediating variable between the predictor variables education and time since migration, and the dependent variable career success as denoted by occupational status, linked to...

Persistent link: https://www.econbiz.de/10011346678

Occupational attainment and earnings among immigrant groups : evidence from New Zealand

Maani, Sholch A.; Dai, Mengyu; Inkson, Kerr - In: Australian journal of labour economics : a journal of … 18 (2015) 1, pp. 95-112

Persistent link: https://www.econbiz.de/10011348561

Ethnic wage gaps in Peru : what drives the particular disadvantage of indigenous women?

Kolev, Alexandre; Suárez Robles, Pablo - In: International labour review 154 (2015) 4, pp. 417-437

Persistent link: https://www.econbiz.de/10011458715

Intergenerational and inter-ethnic well-being: an analysis for the UK

Dorsett, Richard; Rienzo, Cinzia; Weale, Martin - 2015

Persistent link: https://www.econbiz.de/10011450489